Huasheng Rubber was established in 1983. Benefiting from the reform and opening-up policies, it has grown into one of China’s independent brands and independent innovation backbones in the tire industry. It currently has more than 7,300 employees and is one of the world’s Top 50 tire enterprises. It has been recognized as a National Intellectual Property Advantage Enterprise, a National Model Enterprise for Integrity in Quality, a National Worker Pioneer, a Leading Enterprise of Shandong Province’s “Top 10” Industrial Cluster, an Advanced Collective in Employment and Entrepreneurship in Shandong Province, a High-end Brand Cultivation Enterprise in Shandong Province, a Top 500 Enterprise in China’s Petroleum and Chemical Industry, a China Rubber Tire Export Base Enterprise, a Green Factory of Shandong Province, and an Intelligent Factory of Shandong Province.

At present, the group’s products are sold to more than 160 countries and regions around the world. It has successively participated in the “Shandong Tire Brand Overseas Promotion Campaign” three times and has entered the supplier systems of automotive companies such as BAIC Foton and Shaanxi Heavy Duty Automobile. Meanwhile, it has led or participated in the formulation and revision of 30 national and industry standards, and holds 285 patents. It became one of the first batch of tire manufacturers in China (among four companies) to have both the titles of “Green Product Evaluation Tire” and “Green Product Certification Implementation Rules Tire”, and has successfully applied for several scientific research platforms, including the Shandong Provincial Engineering Research Center for High-Performance Green Tires, Shandong Provincial Academician Workstation, Shandong Provincial Enterprise Technology Center, Shandong Provincial Industrial Design Center, and Shandong Provincial Postdoctoral Innovation Practice Base.

Combining the century-old global culture of safe driving, and with the firm determination to “increase product varieties, improve quality, and build brands,” the group took the lead in launching new energy electric vehicle tires, high-end environmental protection wear-resistant truck tires, run-flat tires, racing tires, and ultra-low rolling resistance tires in China’s tire industry, all high-end and cost-effective products. In May 2024, with brands such as ROADBOSS, KAPSEN, and HABILED, it achieved a brand strength of 847 and a brand value of RMB 13.6 billion, ranking on the China Brand Value Evaluation list for four consecutive years, and was recognized as a Shandong Famous Brand, Shandong High-Quality Brand, Shandong Famous Brand Product, and a Shandong “Manufacturing” Brand Recognition Enterprise. For five consecutive years, it has been awarded the title of “Leading Brand in Quality in China’s Rubber Tire Manufacturing Industry.”

Strengthen action-led initiatives and do public welfare with dedication and action. The company has strengthened Party branch construction, with more than 160 Party members and over 7,300 employees actively participating in initiatives such as targeted poverty alleviation, education donations, epidemic prevention and control, and employment support for persons with disabilities. It has cumulatively donated more than RMB 13 million, fulfilling its corporate social responsibility in a practical way. It has been recognized as a demonstration site for Party building in the two new organizations in Shandong Province, a model enterprise in Shandong Province’s “Ten Thousand Enterprises Revitalize Ten Thousand Villages” campaign, an outstanding unit in Shandong Province’s Red Cross fundraising activities, and a demonstration enterprise for integrity building in Shandong Province. At the same time, it has built a “dual-carbon” new track through rooftop photovoltaic power generation and, as an industry leader, launched a 55MW rooftop distributed photovoltaic power generation project. It is estimated to cumulatively save about 500,000 tons of standard coal, reduce carbon dust emissions by about 350,000 tons, and reduce carbon dioxide emissions by about 1.3 million tons, and has successively obtained the national carbon management system certification certificate. In 2023, it was named an energy-efficiency leader benchmark enterprise.

Huasheng Rubber has always upheld the philosophy that “the greatest social responsibility of an enterprise is to run the company well.” It takes “establishing a brand-new image of high-end, high-quality, innovative, and highly cost-effective Chinese manufacturing in the world” as its mission, and, as in the past, continues to innovate in the tire industry, providing the world with richer and higher-quality rubber tire products!