2026/3/18 14:49:00

On March 17, the Huasheng Tire New Product Launch Conference kicked off at the Guangrao International Expo Center.

This launch conference was themed “Remembering Rubber · Embracing the Future”.

Huasheng Rubber Group, strategic suppliers, distributors from across the country, and mainstream media witnessed this moment of honor together.

Tire World Network provided live coverage of the launch conference.

At the conference, Huasheng Rubber Group Deputy General Manager Zhang Jing gave an in-depth analysis of the industry situation.

She stated that the current Chinese tire market is facing dual pressures.

On one hand, “involutionary” competition is intensifying; on the other hand, demand for consumption upgrades is becoming increasingly urgent.

Meanwhile, rising raw material and labor costs continue to squeeze profits for manufacturers, distributors, and end customers.

In addition, the penetration rate of new energy vehicles continues to rise, and is expected to exceed 55% in 2026.

This places higher demands on tire noise reduction, wear resistance, and fuel efficiency.

Zhang Jing said that premiumization, new energy, and globalization have become key opportunities for domestic tire brands to break through.

The memory rubber tire launched by Huasheng this time is developed with focus on a national-level R&D platform.

Precisely matching market demand, it truly achieves “technological barriers, product advantages, and market prospects”.

This is powerful proof of Huasheng’s deep cultivation of technology and iterative upgrading, and it also highlights the company’s determination to target the high-end market.

At the new product launch segment, the memory rubber tire new products—Kangpeisen K799 and Haibeide H966—were officially unveiled.

Zhang Jing joined multiple guests to press the launch button symbolizing “memory”.

This marks the official market launch of Huasheng Tire’s memory rubber new products.

According to Shenlong Xiao, Director of PCR R&D at the Advanced Rubber Materials and High-End Green Tire Research Institute, the new products incorporate Huasheng’s independently developed PSDS core technology.

This technology gives the tire a unique smart rubber “memory rebound” feature.

It can adaptively adjust the tire tread profile according to real-time road conditions and temperature, effectively reducing driving vibrations and improving grip and stability.

In addition, the new products feature an upgraded soft-hard segmented micro-phase separation design, perfectly balancing handling, noise reduction, comfort, and fuel efficiency.

At the event, Zhejiang Ningbo Kangpeisen dealer representative Lin Kaiyou shared his experience of the cooperation.

He believes that the market has already moved beyond crude growth, and only high-quality products can establish a firm foothold.

Huasheng’s memory rubber tire precisely aligns with the development trend of new energy, creating new opportunities for partners.

Finally, Huasheng Rubber Sales General Manager Zeng Cheng elaborated on the market advantages of the new products from multiple perspectives.

From product positioning and market insights to marketing solutions, he helped partners upgrade toward “selling value and earning stable profits”.

This new product launch is an important milestone in Huasheng Tire’s high-end transformation.

As the new products enter the market, the company is expected to build new competitive advantages in the high-end segment.

(This article is organized by Tire World Network; please indicate the source when reposting: Tire World Network)